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McDonald's China. Making 3D Rubik's Cube is celebrating its 31st anniversary

McDonald's China today (8) launched its first NFT creation, the Rubik's Cube, to celebrate the 31st anniversary of the fast food tap's entry into the Chinese market and the official opening of its new headquarters building on the west coast of Shanghai. According to the five core brand spirits (service, inclusion, integrity, community and family), as well as the three key words of love, technology and trend, McDonald's China designed eight three-dimensional scenes, which were combined with the shape of the new headquarters building to create a THREE-DIMENSIONAL dynamic digital creative work, the Rubik's Cube.

, in cooperation with China's well-known digital asset creation agency Cocafe and the public chain platform Conflux, uses NFT technology to give a unique non-homogeneous proof of rights and interests to ensure that each work is unique, indivisible and cannot be tampered with. "McDonald's is a young and trendy brand that always pays attention to fashion trends and cutting-edge technology," said Elaine Cheung, CEO of McDonald's China, on the launch of the company's first NFT work. I am delighted that McDonald's is the first restaurant brand in China to launch NFT." How does

get McDonald's NFT? According to McDonald's China website information, the staff and the company jointly completed the Big MAC Rubik's Cube NFT creative works limited to 188 copies, will be given to part of the staff and consumers in the form of limited gifts, the consumer gift mechanism will be announced in the following offline activities. "The new McDonald's China headquarters is a new milestone for McDonald's China," said Elaine Chang, CEO of

. "NFT is an opportunity for us to share with our employees and consumers the art of McDonald's innovation, digitalization and trendsetting." McDonald's France and Coca-Cola earlier this year launched NFT

. McDonald's France in April this year, in collaboration with DDB, an American advertising agency, publicly released four digital art creations. Themes include Big Mike Burgers, Chicken McNuggets, French fries and chocolate sundaes. Five copies of each of the four works were published on OpenSea, a NFT trading platform, with a total of 20 NFT pieces. Unfortunately, they were not sold publicly at that time. They had to win a competition to get one." But DDB also said the winners would be free to dispose of their NFT. If someone wants to sell it, that's possible. According to Opensea, this series of NFT has so far generated 6.5ETH transactions, which translates to about $23,500. To mark the International Day of Friendship on July 30, Coca-Cola has teamed up with Tafi, a digital art creation company, to create four unique NFT collections for the first time.

's

collection is being auctioned on OpenSea over a four-day period, with proceeds going to the company's longtime partner, the International Special Olympics Committee. According to OpenSea, the NFT series sold for 2,17ETH at auction, or about $785,300.

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